The limited-edition, custom NICKMERCS Beats Studio Buds will be available exclusively online at BestBuy for $149.99 on July 22, Beats by Dre and NICKMERCS announced Wednesday.
For members of the MFAM and fans of content creator Nick “NICKMERCS” Kolcheff, here’s a breakdown of the NICKMERCS Beats Studio Buds collaboration.
NICKMERCS has notably been a well-established brand partner of Beats in recent years, collaborating on two drops along with FaZe Clan, promoting the launches of Beats Fit Pro and Beats Studio Buds in several Twitch activations and starring in their commercials.
This is the first official product release solely between Beats and NICKMERCS.
“Beats Studio Buds are my everyday, go-to earbuds,” NICKMERCS said in a press release. “I’ve been working out and traveling with these for a while now and I’m super excited and proud to be collaborating with Beats to produce MFAM Beats Buds that my community around the world can wear proudly wherever they go.”
As for the specific custom details, the buds are said to be designed to pay homage to the professional Twitch streamers’ loyal community by featuring the MFAM logo. Meanwhile, the Spartan-emblazoned case is said to reflect Kolcheff’s Greek heritage.
Aside from the special details, the pair comes with the usual Beats Studio Buds features, including Class 1 Bluetooth, active noise cancellation, Transparency mode, convenient one-touch pairing for both Apple and Android devices and up to eight hours of listening time.
MFAM members can also check out NICKMERCS training playlist now on Apple Music.